Björn Persson

About Björn Persson

Björn has spent much of his life traveling to Africa to photograph its diminishing wildlife. What makes his conservation work stand out is that he doesn't highlight the negative situation. Through his photos, he wants to pay tribute to these magnificent beings. Instead of creating despair, he wants to inspire people to act and engage.

Björn looks upon his work as an art form rather than pure nature and documentary photography. He sees the animals as they truly are; emotional, thinking and conscious beings with different personalities. He tries to portray their souls and translate their wisdom with his camera as his paintbrush. Instead of creating despair about their threatened situation, he wants to give people the urge and inspiration to get involved.

Apart from fine art photography, Björn is committed to documenting and raising awareness to the threatened species situation. His passion for wildlife was born when he trained in field care and worked with anti-poaching in South Africa. That’s when he discovered what a critical state the wildlife is in. Since then, Björn has used his camera as a weapon and against wildlife poaching, and donated substantial amounts towards wildlife conservation.